Affinityworks Marketing and Customer Management Services

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Dewar's

Dewars tastingWe're retained on a fascinating project for Dewar's, part of the Bacardi-Martini group. At the heart of this assignment lies the Dewar's 'World of Whisky' Visitor Centre in Aberfeldy, Scotland. The Centre provides an ideal platform to build direct contact with consumers. The main aims of the project are to develop customer relationships in order to:

Affinityworks has met and continues to focus on these aims through: